Country/Region

Iraq

Project Type

Media facade advertising

Project Overview

Explore how JUXUANLED's IP66 SPI RGB linear lights overcame harsh climate challenges in this architectural facade lighting case study for Iraq's Karbala Plaza

As Happy Lee, I've managed projects in many demanding climates, but the environment in Erbil, Iraq, presents a formidable test for any outdoor lighting fixture. For the Karbala Plaza project, completed in 2021, the client needed a solution that could not only survive extreme conditions but also serve as a dynamic advertising platform. This became a perfect example of our approach to creating resilient and effective architectural facade lighting case study solutions.

 

The Challenge: Climate and Creative Constraints

The core technical challenge was clear: any fixture had to withstand intense summer heat, constant sand and dust ingress, and high UV radiation. This required a product with exceptional thermal management, a high IP rating (IP66 or better), and UV-stabilized materials. Creatively, the client wanted to display text and advertisements on the 20-meter-high facade. However, the building's structure only allowed for 13 vertical columns of lights with significant spacing, raising concerns that the resolution would be too low for clear messaging.

 

The Solution: Resilient Hardware and Smart Programming

Based on these requirements, I recommended our 4227PC series SPI RGB linear lights. Their fully glue-potted internal structure ensures complete protection against dust and moisture, achieving an IP66 rating. The durable PC housing resists UV degradation, preventing yellowing and brittleness.

 

To address the low-resolution challenge, our technical team worked closely with the client. Through collaborative testing and custom programming, we demonstrated that the 300 linear fixtures, controlled via SPI protocol, could form a perfectly coherent display. We proved that even with wide spacing, the bright, uniform output could render crisp, legible text and graphics.

 

The Outcome: A Dynamic Landmark with a Clear Message

The installation was a complete success. The Karbala Plaza facade was transformed into a vibrant local landmark, capable of displaying dynamic advertising content that significantly increased the building's visibility and appeal. The robust construction of our JUXUANLED fixtures has ensured reliable, maintenance-free operation since 2021, proving that the right product choice is critical for long-term value in harsh environments.

 

CTA

For architectural projects facing extreme climates or creative challenges, trust JUXUANLED for robust solutions and expert lighting scheme design. Contact our team to ensure your project's success.

 

Specs Snapshot

Project: Karbala Plaza Media Facade

Location: Erbil, Iraq

Products: 300x JUXUANLED SPI RGB Linear Lights (Model Series 4227PC)

Key Features: Fully glue-potted, IP66 rated, UV-resistant housing

Control: Custom SPI (Serial Peripheral Interface) programming

Application: Media facade advertising and architectural enhancement

Featured Products

Products used in this project

SPI RGB  linea rlights

SPI RGB linea rlights

Model: JX-XTD-001
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Project Video

See the lighting project in action