Discover how JUXUANLED's custom DMX512 linear lights transformed the Shahan Building into an Erbil landmark. A definitive architectural facade lighting case study.
Hi, I'm Happy Lee. Some projects are about more than just illumination; they're about creating identity. Our work on the Shahan Building in Erbil, Iraq, is a prime example and a flagship architectural facade lighting case study for our team. The client, a leading local developer, didn't just want to light their headquarters—they wanted to create a signature landmark for the city's skyline.

The goal was to establish the Shahan Building as a modern icon, elevating its presence while reinforcing the "SHAHAN" brand identity. This required a solution that was both elegant and powerful, capable of withstanding the local climate and blending seamlessly with the building's architecture during the day.

A Synchronized and Customized Solution
Our solution centered on 1,500 of our DMX512 RGBW linear lights. Precision was everything. The DMX512 protocol gave us millisecond-level control to perfectly synchronize the lighting across the building's contours and the prominent "SHAHAN" logo, creating a clean, cohesive visual statement.

To ensure the fixtures disappeared into the facade by day, we produced all 1,500 units with a custom coffee-colored acrylic housing, perfectly matching the building's materials. This level of customization is a core JUXUANLED capability and was critical to the project's aesthetic success.

Dynamic Performance and Lasting Durability
The use of RGBW (Red, Green, Blue, White) fixtures provided total flexibility. For daily use, a sophisticated, minimalist single-color outline enhances the modern architecture. For holidays or special events, the system can switch to dynamic, full-color flowing scenes.

Engineered for the hot and dry Middle Eastern climate, these IP65-rated fixtures were built with enhanced weather-resistant materials to guarantee long-term performance and color stability. The result is a stunning nighttime landmark that has become a visual anchor in Erbil, adding value to the building and making the Shahan brand a visible part of the city's identity.